TikTok to be banned in the US. Here’s what happened when India did it

The government cited privacy concerns and said that Chinese apps pose a threat to India’s sovereignty and security.

The move mostly drew widespread support in India, where protesters had been calling for a boycott of Chinese goods since the deadly confrontation in the remote Karakoram mountain border region.

“There was a clamour leading up to this, and the popular narrative was how can we allow Chinese companies to do business in India when we’re in the middle of a military stand-off,” said Nikhil Pahwa, a digital policy expert and founder of tech website MediaNama.

“And they ended up capturing most of the market that TikTok had vacated,” said Pahwa.

In India, TikTok content was hyperlocal, which made it quite unique. It opened a window into the lives of small-town India, with videos coming from tier 2 and 3 cities that showed people doing tricks while laying down bricks, for example.

But for the most part, content creators and users in the four years since the ban have moved on to other platforms.

Winnie Sangma misses posting videos on TikTok and earning a bit of money. But after the ban, he migrated to Instagram and now has 15,000 followers. The process, for the most part, has been relatively painless.

“I have built up followers on Instagram too, and I am making money from it, but the experience isn’t like how it used to be on TikTok,” he said.

Rajib Dutta, a frequent scroller on TikTok, also switched to Instagram after the ban. “It wasn’t really a big deal,” he said.

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The legislation to outlaw the app has won congressional approval and now awaits a signature from Biden.

In India, the ban in 2020 was swift. TikTok and other companies were given time to respond to