Here's everything Apple just announced: iPhone 16, iPhone 16 Pro, Apple Watch Series 10, AirPods 4 and more

This is CNBC's live blog, covering everything Apple announced at this year's iPhone 16 and Apple Watch Series 10 launch event. We're reporting live from Apple's headquarters in Cupertino, California.

Apple just wrapped up an event at its headquarters in Cupertino, California, where it unveiled new versions of the iPhone, AirPods and Apple Watch.

Here is what Apple announced:

Preorders for the new iPhones begin Friday and launch on Sept. 20. Check the full blog below for more.

Apple just unveiled the iPhone 16 Pro and the iPhone 16 Pro Max, which join the iPhone 16 and iPhone 16 Plus the company announced earlier. These are Apple's more premium phones that have nicer screens and cameras than the regular models.

Apple's iPhone 16 Pro has a 6.3-inch display, and the Apple 16 Pro Max has a 6.9-inch display, larger than those of previous models, which measured in at 6.1 inches and 6.7 inches, respectively. The new models also have the "thinnest borders on any Apple product," Apple said, calling them "by far our best iPhone displays ever." The titanium is nearly half the weight of stainless steel and is "more scratch resistant than other forms of titanium others have used."

The four finishes include white, black, natural and "desert."

The company also said the new iPhone 16 Pro Max has "the best iPhone battery life ever" but did not offer additional details.

The new iPhone Pro models include an A18 Pro chip with second-generation 3-nanometer transistors and a new 16-core neural engine that powers Apple Intelligence, designed specifically for generative artificial intelligence workloads, the company said, leading to a 17% increase in total system memory bandwidth. It is "even faster and more efficient than A18," the company said.

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