U.S. grower of pricey Japanese strawberries holds $134m funding round

NEW YORK -- Oishii, a U.S. startup with Japanese roots that is known for its premium strawberries, has raised $134 million in a recent funding round from 19 investors including Nippon Telegraph and Telephone, Nikkei has learned.

Founded in 2016, the New Jersey-based company, led by co-founder and CEO Hiroki Koga, uses agricultural technology from Japan to grow sweet Japanese strawberry varieties in U.S. indoor farms without using pesticides. Its products have gained a following through word of mouth and have been served in high-profile New York restaurants.