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Southeast Asia is ripe for Hong Kong start-up expansion

Moreover, Hong Kong’s start-up ecosystem is characterised by a high level of professionalism and adherence to international standards. This positions Hong Kong start-ups as reliable partners for Southeast Asian businesses. Collaborations can lead to the development of tailored solutions that address local needs while maintaining global competitiveness.


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To succeed in Southeast Asia, Hong Kong start-ups must evaluate their fit for the market in three key areas: product, infrastructure and go-to-market strategy.

It is essential to ensure the product addresses a specific pain point in Southeast Asia. For example, payment companies capitalising on credit card acceptance in Hong Kong might need to adapt to lower card penetration rates in Southeast Asia and offer solutions such as direct bank transfers.

Infrastructure, encompassing both product and regulatory aspects, is another critical factor. From a product perspective and using logistics as an example, Hong Kong has advanced warehousing facilities, efficient transport networks and robust digital systems.

On the regulatory side and using fintech as an example, companies face different licensing requirements across Southeast Asia. This means ensuring compliance with local laws and obtaining the necessary licences to operate legally and effectively in each market.

Building strong relationships with local partners can also facilitate market entry and expansion, providing valuable insights and support. The shift from competition to partnership is the key to unlocking unprecedented growth. By focusing on collaboration, Hong Kong start-ups can leverage cost efficiencies, access new markets and drive