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OpenAI launches ChatGPT search, competing with Google and Microsoft

OpenAI on Thursday launched a search feature within ChatGPT, its viral chatbot, that positions the high-powered artificial intelligence startup to better compete with search engines like Google, Microsoft's Bing and Perplexity.

ChatGPT search offers up-to-the-minute sports scores, stock quotes, news, weather and more, powered by real-time web search and partnerships with news and data providers, according to the company. It began beta-testing the search engine, called SearchGPT, in July.

The release could have implications for Google as the dominant search engine. Since the launch of ChatGPT in November 2022, Alphabet investors have been concerned that OpenAI could take market share from Google in search by giving consumers new ways to seek information online. 

Shares of Alphabet were down about 1% following the news.

The move also positions OpenAI as more of a competitor to Microsoft and its businesses. Microsoft has invested close to $14 billion in OpenAI, yet OpenAI's products directly compete with Microsoft's AI and search tools, such as Copilot and Bing.

In a Reddit AMA Thursday, OpenAI's engineering VP, Srinivas Narayanan, answered a user question about whether ChatGPT search used Bing as the search engine behind the scenes, writing, "We use a set of services and Bing is an important one."

OpenAI CEO Sam Altman wrote Thursday in a post on X that search is his "favorite feature we have launched" in ChatGPT since the chatbot's original debut.

OpenAI says users can "search in a more natural, intuitive way" and ask follow-up questions "just like you would in a conversation." The search model is a fine-tuned version of OpenAI's most powerful AI model yet, GPT-4o, and is fueled in part by third-party search providers and

Read more on cnbc.com
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