Meta shares hit intraday record after analyst says company 'has too many advantages to count'

Meta shares jumped to an intraday record on Thursday after analysts at two firms raised their price targets on the stock, citing optimism over the company's growing market share in digital advertising.

The stock climbed as much as 4.6% to a high of $530, before selling off later in day and closing up less than 1% at $510.92. The broader market dropped on Thursday, with the S&P 500 and Nasdaq falling more than 1%, in part on concern that interest rates cuts are being pushed out by the Federal Reserve.

Analysts at Jefferies lifted their price target on Meta to $585 from $550 and said the company's gain in the ad market will increase this year. RBC Capital Markets analysts raised their target to $600 from $565 in a note on Wednesday. Among the roughly 50 price targets tracked by FactSet, RBC's estimate is tied for the highest along with that of both Wells Fargo and First Shanghai.

After a brutal 2022, Meta's stock skyrocketed as of early last year, when CEO Mark Zuckerberg declared that 2023 would be the "year of efficiency." The company pursued hefty cost cuts, including the elimination of thousands of jobs, and focused on improving its ad business through artificial intelligence. Zuckerberg said in February of this year that he intends to "keep things lean" going forward.

"Meta has too many advantages to count," the Jefferies analysts wrote. The decision to invest $27 billion in capital expenditures last year "has helped the company develop several strategic advantages over its peers."

Additionally, the analysts said Meta could capture as much as 50% of incremental industry ad dollars this year, an increase from 33% in 2023. They also predicted Meta could outgrow Amazon's ad business for the first time since 2015.

Amazon has