Apple shares slide as analysts highlight sluggish iPhone 16 demand

Apple shares slid nearly 2.8% on Monday, after reports that demand for the new iPhone 16 is lower than expected — and down 12% year over year from the first-weekend sales of the iPhone 15 last year, TF Securities analyst Ming-Chi Kuo wrote in a note.

"The key factor is the lower-than-expected demand for the iPhone 16 Pro series," Kuo wrote after compiling data from Apple's websites on each iPhone 16 model's pre-order sales, average delivery times and shipments before pre-order.

Kuo added that one of the "key factors" of lower demand is that the "major selling point, Apple Intelligence, is not available at launch alongside the iPhone 16 release. Additionally, intense competition in the Chinese market continues to impact iPhone demand."

Last Monday, Apple unveiled new versions of the iPhone, AirPods and Apple Watch at an event at its headquarters in Cupertino, California. Pre-orders for the new iPhones began Friday and launch on Sept. 20, but the first Apple Intelligence features for iPhone 16 won't launch until next month, in a beta version.

Analysts at Barclays, JPMorgan and Bank of America also wrote in investor notes that shipping times could translate to lighter demand for the newest iPhone Pro models, compared with last year.

"Based on our conversations with distributors and analysis of pre-order figures on major Chinese e-commerce sites, total pre-order units were down Y/Y within the first couple of days, with a lower pro model mix," Barclays analysts wrote in a note. "We heard that pro model units were down double digits on a Y/Y basis, while base and plus models grew Y/Y."

The Barclays analysts added that the rollout of Apple Intelligence in the Chinese language "is not until CY2025, which may dampen early enthusiasm