Alibaba’s Taobao shopping app launches AI-powered English version in Singapore, jumps to first place in Apple’s App Store

Singapore — Chinese e-commerce giant Alibaba's Taobao shopping app topped the Apple App Store charts in Singapore after releasing an English version on Tuesday — thanks to translations powered by artificial intelligence.

That's according to Sensor Tower, a market intelligence firm whose data shows Taobao shot to first place in Apple's Singapore App Store across all categories, as of Sept. 11. On Tuesday, the day the English-language version was announced, the app rose from fifth to first place in the shopping category.

Prior to this, the Taobao app had still enjoyed relative popularity and was consistently ranked in the top ten shopping apps for iPhone users from mid-August onwards, according to Sensor Tower.

The new update "highlights Taobao's dedication to serving its Singapore users, who have shown a strong desire for an English-language interface, reflecting their diverse language fluency," Alibaba said in a press release Tuesday. It did not elaborate on the AI translation features. The company has its own AI model.

The release said the new platform "enhances accessibility for non-Chinese users, eliminating their need for manual translations that previously made shopping less convenient for them."

Taobao and Tmall are Alibaba's biggest source of revenue by far, but to date have primarily sold to people in China using a Chinese-language interface. Taobao and Tmall Group's revenue for the quarter ended June 30 was 26.55 billion yuan ($3.65 billion), a 6% increase year-on-year.

Alibaba has in recent years has also sought to ramp up its overseas e-commerce business with platforms such as Alibaba.com and AliExpress.

Singapore is the first market where Taobao will introduce this new update, alongside the city-state's neighbor,