Wayfair CEO likens home goods slowdown to 2008 financial crisis: 'Customers remain cautious'

Online home goods company Wayfair saw sales decline in its fiscal second quarter as its CEO likened the current slowdown in the home goods category to the 2008 financial crisis.

"Our credit card data suggests that the category correction now mirrors the magnitude of the peak to trough decline the home furnishing space experienced during the great financial crisis," Wayfair CEO Niraj Shah said in a news release. "Customers remain cautious in their spending on the home."

The e-tailer fell short of Wall Street's expectations on both the top and bottom lines.

Here's how Wayfair did in its second fiscal quarter compared with what Wall Street was anticipating, based on a survey of analysts by LSEG:

The company reported a loss of $42 million, or 34 cents per share, in the three-month period that ended June 30. That's slightly better than the loss of $46 million, or 41 cents per share, that it posted during the same quarter a year earlier. 

Sales dropped to $3.12 billion, down about 2% from $3.17 billion a year earlier. The slowdown in sales came even as average order values rose in the quarter from $313 to $307 and after the company opened its first large format store.

For more than a year, home goods companies like Wayfair have seen sluggish demand for things like new couches and dining sets as the overall housing market turned stagnant against high interest rates. Consumers are buying fewer new homes, which means they have fewer reasons to buy new furniture. Plus, with stubborn inflation, they've been more choosy on where they're spending their discretionary income, and with options like restaurants, new clothes and trips, home goods have not been a priority. 

Wayfair has needed to entice customers with discounts to bring them in