Tech's earnings bonanza this week shines spotlight on growing troubles at Tesla, Google

As tech's behemoths get set to report earnings this week, they do so facing a mountain of drama.

At Google, there have been protests and restructurings, while Tesla just announced mass layoffs, price cuts and a Cybertruck recall. Microsoft's OpenAI relationship faces fresh scrutiny and Facebook parent Meta's major rollout of its new artificial intelligence assistant last week didn't go so well.

The troubling news comes alongside a generative AI gold rush, as Big Tech players race the new technology into their vast portfolios of products and features to ensure they don't fall behind in a market that's predicted to top $1 trillion in revenue within a decade.

Wall Street has been openly jittery about the upcoming results, pushing the tech-heavy Nasdaq Composite down 5.5% last week, the steepest weekly slump since November 2022. Nvidia, which has emerged as an AI darling, plunged 14%, leading the slide.

"Whether this tech sell-off continues, I think really depends on how the mega-cap tech reports," said King Lip, chief strategist at BakerAvenue Wealth Management, in an interview with CNBC's "Closing Bell" on Monday. "Valuations have definitely been more reasonable now, now that we've had a little bit of a correction."

Lip said that in the last couple of weeks his firm has "trimmed some of our tech exposure."

Tech companies have been pouring record sums into emerging generative AI startups and investing heavily in Nvidia's processors to build AI models and run massive workloads. While that market is growing rapidly, investors are growing anxious that other issues at hand could lead to a pullback in spending.

On this week's earnings calls, companies are likely to continue highlighting their efforts to cut costs and bolster profits,