Super Bowl 2024 ads recap: DoorDash, DunKings, Beyoncé and the most-talked about commercials

This was CNBC's live blog tracking all the commercials of Super Bowl 58. Read here to learn more about the ads and to watch them again after their debut.

Super Bowl 58 is in the books, and the Kansas City Chiefs won out over the San Francisco 49ers. But not everyone who tuned in to the matchup came for the big game.

The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers. For the second consecutive year, the average cost of a 30-second ad spot was $7 million. Even as linear ad revenue slips, companies know there's no opportunity guaranteed to reach more people than the Super Bowl.

"Sports is still an advertiser's delight," Disney CEO Bob Iger said during the company's earnings call Wednesday.

This year, consumer packaged goods like Oreos, Pringles, Mountain Dew, Doritos and M&Ms dominated the ad line up. There were plenty of celebrity endorsements from the likes of Christopher Walken, Ben Affleck, Beyoncé, Quinta Brunson, Jenna Ortega, Kate McKinnon and Jennifer Aniston.

There were fewer automotive commercial this year, but those in the mix focused on showcasing new electric vehicles.

Here are some of the notable commercials that aired during Super Bowl 2024:

— Amelia Lucas , Michael Wayland , Micah Washington , Gabrielle Fonrouge , Lorie Konish , Drew Richardson , Dan Mangan and Jordan Novet contributed to CNBC's Super Bowl coverage.

That wraps up the Super Bowl 58 ad slate.

The biggest snack brands from Oreos, Pringles and Mountain Dew to Doritos, M&Ms and Starry dominated the line up.

There were some head-scratchers, like Martin Scorsese's alien invasion and a curiously shaped Duolingo owl.

And two commercials