Shein sues Temu (again) as e-commerce feud heats up

HONG KONG -- The saga of Chinese-founded cross-border e-commerce giants continued to heat up this week, with Shein filing another suit against Temu, this time accusing its rival of counterfeiting goods, stealing trade secrets and confusing customers with an "illegal" business model.

In a complaint filed to the federal court in Washington on Monday, fast-fashion giant Shein claimed that Temu, the cross-border bargain platform of Chinese e-commerce giant PDD Holdings, has been "encouraging its sellers to infringe the intellectual property rights of others and sell counterfeit or sub-standard goods" in order to "minimize the massive losses it is subsidizing."