Samsung vs. Apple: Smartphone rivalry heats up with 'Crush' ads

SEOUL -- A video from Samsung Electronics is garnering attention as a seeming swipe against Apple, part of an intensifying rival between the tech giants amid the rise of artificial intelligence.

The roughly 40-second clip, which was published Wednesday on social media platforms, starts with a woman picking up a damaged guitar in a paint-splattered room filled with debris. She pulls up a score on a Samsung tablet and starts playing as a message appears on screen: "Creativity cannot be crushed."