'Quiet luxury' was once all about fashion — but now it describes how the top 1% travel too

Heli-skiing on virgin snow in Antarctica for a cool $2.2 million. A polar bear safari in an "off-limits" area of Norway's Svalbard for $300,000. How about tracking snow leopards in the Himalayas with renowned explorers for $100,000? 

Big-ticket travel experiences like those are indicative of the "quiet luxury" trend which began in the world of fashion, with timeless lines trumping brand-blaring outfits.

Now, stealth wealth is spilling into the travel industry, as one-percenters are increasingly forgoing glitzy see-and-be-seen destinations, such as Capri, for more discreet getaways. 

Jaclyn Sienna India, the founder of the ultra-luxury travel company Sienna Charles, said she considers herself a longtime quiet luxury disciple.

While others may prefer the boulevards of Paris or the shores of Monaco, she escapes to Vietnam's Ho Chi Minh City once a year.

She said her clients are focused more than ever on their families, well-being and mental health "because the world is a lot more stressful." As a result, they seek more connection than limelight when they travel.

But another important aspect of the quiet luxury movement concerns security. Since celebrity homes have been a target for thieves of late, high-profile events like the Super Bowl are less attractive, India said. 

Consequently, clients are seeking remote destinations, often at a moment's notice, she said.

"We just booked a billionaire family on an island in a villa in Brazil. Brazil is not a place that immediately comes to mind … But, to me, it's a place that still holds authenticity and soul. It's got great food and an incredible spa and wellness culture," India said.

Africa is another place where clients can seek solitude, she said. It was the choice of former U.S.