Now you can see Taylor Swift’s costumes, shoes and instruments at a top London museum — for free

LONDON — Taylor Swift's "The Eras Tour" has helped the singer become a billionaire and boosted the economies of the multiple cities she's performed in. Fans attending her U.K. shows spent upward of $1,000 each on tickets, accommodation and travel.

Now, a new Taylor Swift show is coming to London — and it's free.

Starting Saturday, July 27, the U.K. capital's Victoria & Albert Museum (known as the V&A South Kensington) will exhibit Swift's "looks," including gowns, custom cowboy boots and ballet shoes, as well as musical instruments. The collection will be on display until Sept. 8.

The V&A's "Songbook Trail" will display 13 installations, each exploring an era of Swift's career. The Victorian-inspired black dress she wore in the video for her 2024 song "Fortnight" features in the exhibit, as well as a lavender tulle dress from her 2023 "Speak Now (Taylor's Version)" album cover. A total of 16 outfits will be shown.

Personal items from Swift's early career are also included, such as the costume she wore during her 2008 "Fearless" tour to perform "Love Story," and the Taylor Koa guitar from the "Soul2Soul II" tour in 2006-07.

The exhibit includes costumes and other items from Swift's personal archive, and is designed to show the singer's "celebrated looks," according to the V&A's Kate Bailey, senior curator for theater and performance. It is being shown in the museum's permanent galleries.

"Each intimate encounter will celebrate a chapter in the artist's musical journey. Taylor Swift's songs like objects tell stories, often drawing from art, history and literature," Bailey said in an emailed statement. "We hope this specially created theatrical trail across the museum will inspire the imagination of curious visitors as they