K-pop's sway over fan spending lures foreign investors
SEOUL -- K-pop's biggest stars, like global phenomenon BTS, are shaping consumer spending and moving stock markets even as the agencies behind them start to run into governance issues that could risk turning investors off.
The drawing power of BTS could be seen this June when oldest member Jin greeted 4,000 screaming fans at the Jamsil Arena in central Seoul the day after his release from a year and a half of mandatory military service.