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Indonesia's 'Cigarette Girl' takes on a macho world

KUALA LUMPUR -- A heady mixture of clove cigarettes, love, family drama and 1960s communism has made the Netflix TV series "Cigarette Girl" Indonesia's biggest hit of 2023 -- and pushed it into the streaming platform's top 10 most-watched films in nine other countries.

One reason for its success is the importance of smoking -- and especially of clove cigarettes -- in Indonesia, where 70 million of its 270 million people smoke, despite an intense public debate over health issues, cheap illegal imports and the lack of controls on cigarette sales to children.

Read more on asia.nikkei.com