How a Japanese couple's idea of oneness spread pizza across Vietnam

TOKYO -- A Japanese couple has spent the past decade building a chain of restaurants in Southeast Asia, but Yosuke Masuko and Sanae Takasugi did not succeed with sushi, ramen or tempura; their specialty is pizza.

Their first shop opened in 2011 in Ho Chi Minh City. As of the end of April, Pizza 4P's had expanded to 32 locations in the country, including 14 in the southern commercial hub and 12 in Hanoi. It has also gone international, having entered Cambodia in 2021, and India and Japan in 2023.