Grit and glamour: Behind-the-scenes docuseries asks what it takes to become a K-pop idol

CNN —

A new docuseries gives viewers an intimate look at the lives and struggles of K-pop stars, exploring the true cost of making it in South Korea’s cut-throat music industry.

Apple TV+’s “K-Pop Idols” follows Jessi (Jessica Ho), a Korean American rapper forging a new path after leaving “Gangnam Style” artist Psy’s record label; girl group Blackswan, on the quest for global stardom but set back by interpersonal conflicts; and rookie Cravity, a nine-member boy band trying to make a name for itself after debuting during the Covid-19 pandemic.

While Jessi has been on the Korean music scene since releasing her debut single in 2005, Cravity is a splashy newcomer trying to carve out its own style and space in a crowded market. Blackswan has existed for more than a decade with different members and names, but is trying to find its way in its current iteration, which evolves as the show develops.

South Korean cultural exports have exploded over the past decade, with super-groups like BTS and Blackpink topping international music charts and K-drama series achieving mass popularity on streaming platforms.

With almost two decades of music industry experience under her belt, Jessi is the most established of the artists featured in «K-Pop Idols.»

Following the performers as they embark on world tours, share emotional moments and undergo grueling hours-long training sessions, the new show offers insight into the highly competitive, multibillion dollar industry that holds its young stars to extremely high standards.

K-pop idols, many of whom begin training as young teens, are often subjected to intense pressure from their strict management, a work culture that has been linked to a mental health crisis in the industry. Several