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NEW YORK -- Japan's Seiko Group has launched a new flagship boutique for its luxury Grand Seiko brand in New York to boost its profile in the U.S. and catch up with Swiss giants like Rolex.
The store officially opened Thursday on Madison Avenue, one of New York's most upscale shopping areas. At around 300 sq. meters, it is the largest Grand Seiko boutique globally, according to the company.
