Ford to delay all-electric SUV, truck to focus on offering hybrid vehicles across its lineup by 2030

DETROIT – Ford Motor is delaying production of a new all-electric large SUV and pickup truck, as it shifts to offer hybrid options across its entire North American lineup by 2030.

The Detroit automaker on Thursday said it will continue to invest in EVs, but it is postponing production of the three-row SUV at a plant in Canada to 2027 from its initial plan of 2025. The next-generation pickup, codenamed "T3," is being pushed back from late 2025 to 2026.

The shift in EV plans is the latest for Ford and the entire automotive industry as adoption has been slower than many expected and production costs remain high.

The Ford brand ranked second in EV sales during the first quarter of this year behind Tesla, but the Detroit automaker as a company ranked third overall. Both Tesla and Hyundai, including Kia and Genesis, outsold Ford in EVs.

"As the No. 2 EV brand in the U.S. for the past two years, we are committed to scaling a profitable EV business, using capital wisely and bringing to market the right gas, hybrid and fully electric vehicles at the right time," Ford CEO Jim Farley said Thursday in a statement.

The Ford brand ranked second in EV sales behind Tesla but the Detroit automaker as a company ranked third in EV sales during the first quarter or this year. Both Tesla and Hyundai, including Kia and Genesis brands, outsold Ford in EVs.

The three-row SUV was part of a roughly $1.3 billion investment to transition Ford's Oakville Assembly Plant in Ontario, Canada, into a new electric vehicle hub. It was supposed to be Ford's first time completely retooling a North American facility producing gas-powered vehicles into one that manufactures EVs.

"The additional time will allow for the consumer market for three-row EVs to further