eToro wants to bring its trading app to Apple Vision Pro and Meta Quest headsets

Online brokerage firm eToro is exploring ways to bring its retail trading app to augmented and virtual reality headsets from Apple and Meta, the company's CEO Yoni Assia told CNBC exclusively.

EToro, which operates a trading platform on which users can buy and sell a range of assets ranging from stocks and exchange-traded funds to cryptocurrencies like bitcoin, is looking at ways of launching on Apple Vision Pro and Meta Quest.

If eToro succeeds in getting onto the Vision Pro and other VR devices, it would mark a rare step from a financial services firm to open up what is effectively a storefront in a virtual reality environment.

Assia said that artificial intelligence is a big focus for the firm and it is looking to integrate features that focus on giving users the ability to interact with the app via voice.

However, AR and VR are also a priority for the firm.

"We are planning to look at how we think about eToro with natural language, with voice, but actually also in the realm of AR VR, during 2024," Assia told CNBC last week.

He didn't provide a timeline for when eToro expects to launch an AR experience, and added that it remains an experiment the company is still exploring for the moment.

However, he suggested it will be a serious focus for the firm in 2024.

Financial firms such as JPMorgan and Citi have talked a big game about the "metaverse." But this has been more in relation to desktop environments like Decentraland. And even then, hype surrounding digital real estate platforms like that has dropped off a cliff in the past couple years.

It's not yet fully fleshed out as a service.

But, on a simple level, eToro's experience would allow users to pick stocks to buy and sell by touching digital screens within Apple's Vision Pro