Davos 2024: Business elite gives verdict on Trump; Ukraine encouraged by commitments

This was CNBC's live blog tracking developments at the World Economic Forum .

Political and business leaders continued talks at the 54th Annual Meeting of the World Economic Forum in Davos, Switzerland, on Thursday.

Israel's President Isaac Herzog, Iraq's Prime Minister Mohammed Shia al Sudani and Greece's Prime Minister Kyriakos Mitsotakis were among the speakers to address delegates at the Swiss town's Congress Center.

CNBC's guests included the director-general of the World Trade Organization Ngozi Okonjo-Iweala, the Ukrainian Minister of Foreign Affairs Dmytro Kuleba and Barclays Group CEO C.S. Venkatakrishnan.

Leo Varadkar, the Taoiseach of Ireland, discusses Chinese Premier Li Qiang's recent visit to the country, access to finance in Europe, and his outlook for how AI will impact the jobs market.

The strength or weakness of the ad market depends on where you look — and Big Tech will continue to dominate in 2024, according to S4 Capital co-founder Martin Sorrell.

"It's a bifurcated market. Linear TV is having a very tough time," he told CNBC at the World Economic Forum in Davos, Switzerland, on Thursday.

Players in that space with live sports to support them, like Fox and Disney, saw narrower losses in ad revenue than those that didn't, Sorrell said.

"On the other side, the platforms are up about 10%. Alphabet, Meta, Amazon, all did, you know, 20%, 12%, 25% in Q3, and had very strong first and second quarters," he continued.

Platforms continue to deliver better short-term activation, performance and measurement, he noted. Meanwhile, big companies are continuing to spend and invest despite macro headwinds, but they are spending in a more short-term, activation-focused, performance-focused way, he said.

"And that's what's