Chinese tourists gobble up durians in Malaysia’s Melaka as Fan Bingbing ignites frenzy
Popular actress Fan Bingbing has driven a wave of enthusiasm among Chinese tourists to savour the luscious taste of durians in Malaysia’s Melaka state, according to local lawmaker Low Chee Leong.
Low said he was invited to interview the Chinese tourists enjoying the flavour and texture of the fruit at a stall along Jalan Tun Perak in Bachang, Melaka.
“The stall owner wanted me to see the number of Chinese tourists patronising his roadside stall following the spike in durian frenzy after the promotion by Fan.
“We have seen a steep increase of tourists from China over the past few weeks and many have said that they wanted to taste the same durian that the Chinese diva uploaded on her social media page while visiting here in June,” he said on Thursday.
Fan was made the Visit Melaka 2024 (TMM2024) ambassador by Melaka Chief Minister Ab Rauf Yusoh in June.
Low said there was an unexpected increase in arrival of Chinese tourists in Melaka during their summer holidays which started on July 1 and ends on August 31.
Savouring the popular Musang King and Black Thorn topped the tour itinerary for durian lovers from the country.
Low said the Chinese tourists also told him that the prices of durian was more affordable in Melaka compared to China and they were offered a distinct durian-eating experience with the availability of different varieties in the state.
“Furthermore, these tourists can enjoy the freshest durians while holidaying here as well as tasting different types of local fruits,” he said.
Low said tour companies were also offering unique experiences to the Chinese tourists as they include eating fresh durians as part of their holiday package while visiting other tourist destinations.
“Tour guides shared that they received positive