China's Zara challenger Urban Revivo ramps up global growth plans

GUANGZHOU -- Urban Revivo, a Chinese fast fashion retailer that has outgrown global brands like Zara and H&M in its home market, now aims to bring the competition to its rivals' international turf.

The chain, which operates about 420 outlets in mainland China, has opened about 10 stores abroad, mainly in Southeast Asia. It is now setting its sights on global fashion capitals like New York and London, said Leo Li, founding chairman and CEO of Fashion Momentum Group (FMG), the parent company of Urban Revivo.