China's BYD pushes into emerging markets amid policy uncertainty in the U.S., Europe

In the race against Tesla for the global electric car market, Chinese automaker BYD is pushing hard overseas despite rising barriers to the U.S. market.

The Shenzhen-based company has already tested the waters in a number of countries with some immediate sales success, often just one year after entering. 

Given policy uncertainty around Chinese EV exports to major markets like the U.S. and Europe, BYD is seeking to bolster overseas sales by moving production to regions perceived as more friendly. Already, the company has factories in Thailand, Brazil, Indonesia,Hungary and Uzbekistan in the works. 

"They are targeting countries without very strong domestic auto industries, where they are likely to face less political pushback or headwinds from a policy perspective," said CLSA research analyst Xiao Feng, noting that recent developments in the U.S. underscored the need for such an approach. 

The Biden administration last month said it's begun investigating whether Chinese-made cars pose national security risks, and raised the possibility of restricting the vehicles. The U.S. has tried to support adoption of electric cars domestically, but sales penetration is well below that of China.

BYD is moving quickly, beginning with Thailand, where the company expects its first factory outside China to be in operation by the end of this year. The automaker surpassed Toyota to grab the top spot for passenger car sales in Thailand in January, despite having no sales there just one year prior, according to data from Marklines.

Once operating, the Thailand factory will likely serve the rest of Southeast Asia. EY predicts the electric car market in the region will grow exponentially to at least $80 billion a year in sales in the next decade. 

BY