BTS fans tell K-pop label Hybe to sack its American boss for backing Israel’s war in Gaza

In the latest development, some fans sent a truck to Hybe headquarters in Yongsan district, central Seoul, on February 23, to vent their discontent while advocating for the dismissal of Hybe America CEO Scooter Braun.

“Korean and International ARMY demand Hybe divests from Zionism and Zionists in the industry,” read the message displayed on the screen of the truck.

“If our demands are not met, ARMY will continue to push for you to meet our demands. Do not look away when the same thing that happened to your Korean ancestors is happening to Palestinians. We ask that you stand for humanity, for the right side of history and against violence.”

On December 24, Israeli media network Arutz Sheva, known in English as Israel National News, shared a three-minute video on YouTube featuring Braun delivering a speech in Israel, calling for Hamas to release its hostages. On October 7, 2023, more than 360 people were reportedly killed by Hamas fighters at the Nova music festival site in southern Israel and at least 40 were taken hostage.

“A week ago, I woke up and I said I had to go to Israel because I had to stand with my people,” Braun said in the video.

“They (the hostages) need to come home now. I know many international communities are confused and they are getting bombarded with all kinds of information, but there shouldn’t be one conversation that doesn’t start with the hostages coming home now … We will not stop using our voices. We will not stay quiet.”

Braun is American, but he said that his grandmother was a survivor of the Auschwitz concentration camp, which was operated by Nazi Germany during World War II. He is among many American celebrities and entertainment figures who are believed to have expressed support for Israel.

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