As Gen Zers opt for astrology to pick stocks, experts warn it's 'neither optimal nor ideal'

Mercury is in retrograde — so just how much money should you invest in certain stocks today?

That is the kind of assessment 25-year-old Stefaniya Nova makes on a day-to-day basis — and she claims to have made $31,000 in profits using astrology to pick stocks in the past three to four months. 

Nova is not alone, about 62% of Gen Zers surveyed by the Harris Poll in 2024 believe in astrology. The global astrology industry is expected to grow 78% from 2021 to $22.8 billion by 2031, a report by Allied Market Research showed

Nova, who goes by the TikTok handle @blonderichwitch, is one of many astrologers who are taking to TikTok to dole out advice on where to park one's money and how to create more wealth based on birth charts and other astrological signs. 

Every morning she scans the market to sift out the stocks she intends to trade for the day. Then she pulls out a tarot card to guide her strategy, keeping in mind the placement of the stars.

This process has helped Nova rake in over $30,000 in the span of a few months since she quit her job as a tarot reader to become a day trader.

Other tools of the trade? Her intuition.

"I don't rely heavily on the news. It creates a noise in my head…  I look at the stock. I try to see what my intuition tells me: what do I expect to happen? I rely more on myself," she added.

While using astrology to invest might have worked out for Nova — thus far — it may not be in your interest to follow suit, especially at a time when there has been a proliferation of 'experts' offering financial advice on TikTok and Youtube.

So, while you may find advice on, say, using lunar cycles to gauge when to buy bitcoin, it's best to not get swayed by it.

Take 24-year-old astrologer who goes by the name Doctor Racso. The