Apple returns to top 5 smartphone ranking in China with iPhone 16 as Huawei battle ramps up
Apple rejoined the ranks of the top five smartphone vendors in the China in the third quarter, helped by the launch of the iPhone 16, data released on Friday showed — but its growth was still outpaced by domestic rival Huawei.
Apple stood at second position by market share in the third quarter, according to International Data Corporation (IDC). The tech giant took a 15.6% slice of the Chinese market over the period, down from 16.1% in the third quarter of last year. The company's shipment growth to China flatlined year-on-year in the third quarter. Apple stood at second position by market share in the third quarter.
Huawei trailed Apple in third place with 15.3% market share, IDC data showed. However, the company's smartphone shipments in China grew by 42% year-on-year, as it continues to stage a revival in the world's largest smartphone market.
Apple and Huawei have been locked in an intense battle since the Chinese tech giant launched its new Mate 60 smartphone last year that contained a surprisingly advanced chip. Huawei has been battered over the last few years by U.S. sanctions that have restricted its access to advanced semiconductors, along with software. The measures have crippled its smartphone business.
The Mate 60 has led to a Huawei revival in its home market, and the company has since launched a number of new devices, including a so-called trifold phone, the Mate XT.
Huawei's resurgence has put intense pressure on Apple in China, one of its largest and most important markets. In the second quarter, Apple was knocked out of the top five ranking in China by market share.
"Huawei has staged an impressive comeback, recording four consecutive quarters of at least double-digit growth. The launch of the world's first