Apple iPhone sales drop 19% in China as demand for Huawei smartphones soars, research says

Apple's iPhone sales dropped sharply in China in the first quarter of this year as the company saw strong competition from domestic brand Huawei, according to a new report from market research firm Counterpoint Research.

Apple saw sales of its iPhones fall 19.1% in the first three months of the year, Counterpoint's data showed, as Chinese telecommunications and consumer electronics giant Huawei saw a resurgence in its smartphone business.

The Shenzhen, China-based firm saw sales of its smartphones surge a whopping 69.7% in the first quarter, Counterpoint said.

This was due in no small part to the launch of Huawei's Mate 60 smartphone, which comes with a high-end chip that supports next-generation 5G mobile connectivity.

Starting in 2019, the U.S. slapped sanctions on Huawei in an effort to stop it from accessing such technology, nearly wiping out Huawei's smartphone business.

Now Huawei is staging a comeback. The company is the fourth-largest smartphone maker in China, according to Counterpoint's Tuesday research note, piling the pressure on Apple, which ranks as the third-biggest.

Apple shares were slightly lower in U.S. premarket trading Tuesday.

"Apple's sales were subdued during the quarter as Huawei's comeback has directly impacted Apple in the premium segment," Ivan Lam, senior research analyst for Counterpoint Research, said in a statement.

"Besides, the replacement demand for Apple has been slightly subdued compared to previous years."

Lam hinted that the iPhone maker could still see a recovery in China with the possibility of new color options for its flagship devices, aggressive discounts and new artificial intelligence features expected to be presented at its upcoming Worldwide Developers Conference in June.

"That has