After ChatGPT's viral success, OpenAI is now getting into video

OpenAI, which burst into the mainstream last year thanks to the popularity of ChatGPT, is bringing its artificial intelligence technology to video.

The company on Thursday introduced Sora, its new generative AI model. Sora works similarly to OpenAI's image-generation AI tool, DALL-E. A user types out a desired scene and Sora will return a high-definition video clip. Sora can also generate video clips inspired by still images, and extend existing videos or fill in missing frames.

Video could be the next frontier for generative AI now that chatbots and image generators have made their way into the consumer and business world. While the creative opportunities will excite AI enthusiasts, the new technologies present serious misinformation concerns as major political elections approach across the globe. The number of AI-generated deepfakes created has increased 900% year-over-year, according to data from Clarity, a machine learning firm.

With Sora, OpenAI is looking to compete with video-generation AI tools from companies like Meta and Google, which announced Lumiere last month. Similar AI tools are available from startups such as Stability AI, which has a product called Stable Video Diffusion. Amazon has also released Create with Alexa, a model specialized in generating prompt-based short-form animated children's content.

Sora is currently limited to generating videos that are a minute long or less. OpenAI, backed by Microsoft, has made multimodality — the combining of text, image and video generation — a goal in its effort to offer a broader suite of AI models.

"The world is multimodal," OpenAI COO Brad Lightcap told CNBC in November. "If you think about the way we as humans process the world and engage with the world, we see