A shy penguin wins New Zealand’s bird election after campaign filled with memes and tattoos

WELLINGTON, New Zealand (AP) — It’s noisy, smelly, shy – and New Zealand’s bird of the year.

The hoiho, or yellow-eyed penguin, won the country’s fiercely fought avian election on Monday, offering hope to supporters of the endangered bird that recognition from its victory might prompt a revival of the species.

It followed a campaign for the annual Bird of the Year vote that was absent the foreign interference scandals and cheating controversies of past polls. Instead, campaigners in the long-running contest sought votes in the usual ways — launching meme wars, seeking celebrity endorsements and even getting tattoos to prove their loyalty.

More than 50,000 people voted in the poll, 300,000 fewer than last year, when British late night host John Oliver drove a humorous campaign for the pūteketeke — a “deeply weird bird” which eats and vomits its own feathers – securing a landslide win.

This year, the number of votes cast represented 10% of the population of New Zealand — a country where nature is never far away and where a love of native birds is instilled in citizens from childhood.

“Birds are our heart and soul,” said Emma Rawson, who campaigned for the fourth-placed ruru, a small brown owl with a melancholic call. New Zealand’s only native mammals are bats and marine species, putting the spotlight on its birds, which are beloved — and often rare.

This year’s victor, the hoiho — its name means “noise shouter” in the Māori language — is a shy bird thought to be the world’s rarest penguin. Only found on New Zealand’s South and Chatham islands — and on subantarctic islands south of the country — numbers have dropped perilously by 78% in the past 15 years.

“This spotlight couldn’t have come at a better time. This iconic