A hot pink Barbie flip phone is launching this summer

BARCELONA — Not yet tired of the Barbie movie?

Soon, you'll be able to get a flip phone from the blockbuster toy franchise.

The company behind Nokia-branded smartphones, HMD, short for Human Mobile Devices, says it is launching a Barbie flip phone this summer, in partnership with toy maker Mattel.

Mattel is the company behind the Barbie fashion doll collection. It has produced and sold the popular kids' toys and accessories since 1959.

The device, which is slated for launch this summer, "promises to embody the vintage chic of the original girl empowerment brand with a dash of pink and of course, sparkle," according to a HMD press release.

It won't be connected to the internet, making it a throwback to the "dumb phones" of yesteryear before smartphones became popular.

So-called dumb phones have become more popular, especially with Gen Z consumers, who are trying to limit their digital activity and move away from toxic content found on platforms like Instagram, TikTok, Snapchat, and YouTube.

HMD was spun out of Microsoft after the U.S. tech giant decided to sell the Nokia phone brand, which it first purchased in 2014, to a group of former Nokia executives.

HMD Global was established in 2016.

Barbie mania became a phenomenon in 2023 due to a blockbuster movie featuring the likes of Margot Robbie, Ryan Gosling, and Will Ferrell.

The film pulled in over $1.4 billion at the box office, making it the highest-grossing film of 2023.

Lars Silberbauer, HMD's chief marketing officer, told CNBC the company was taking the "Lego model" of partnering with other big-name brands, while providing tech knowhow and its own phone brand.

Silberbauer previously worked at Lego as a senior global director.

"We're not a white label business. We want the HMD