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Hours after Super Bowl viewers were inundated with ads from discount retailer Temu, an online dollar store that used to have similar buzz was acquired at a price that shows the difficulty of sustaining growth in e-commerce.
Super Bowl LVIII was the most-watched television show in history, as an estimated 123.4 million people watched the Kansas City Chiefs rally in overtime to defeat the San Francisco 49ers.
This was CNBC's live blog tracking all the commercials of Super Bowl 58. Read here to learn more about the ads and to watch them again after their debut.
Will she make it in time?
One might think rookie Nikko Remigio would be fielding all kinds of questions on making it to the Super Bowl in his first pro season. But leading up to Sunday’s game in Las Vegas, his family in the Philippines have asked more about Travis Kelce and Taylor Swift.
TOKYO (AP) — Will she make it?
Temu, the controversial Chinese e-commerce giant looking to take on Amazon, is returning to the big game on Sunday with a Super Bowl ad that lawmakers are calling on Paramount Global and CBS not to run.