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Vietnam retailer Masan aims for 30m loyalty members in expansion bid

HANOI -- Vietnamese retail conglomerate Masan Group aims to triple membership in its loyalty program to 30 million people as soon as next year, seeking to strengthen consumer relations amid an expansion push.

Solidifying its footing in a market with a population of roughly 100 million, Masan plans to triple the number of convenience stores by the end of the decade.

Read more on asia.nikkei.com