Nvidia's tiny $3,000 computer steals the show at CES

Nvidia CEO Jensen Huang was greeted as a rock star this week CES in Las Vegas, following an artificial intelligence boom that's made the chipmaker the second most-valuable company in the world.

At his nearly two-hour keynote on Monday kicking off the annual conference, Huang packed a 12,000-seat arena, drawing comparisons to the way Steve Jobs would reveal products at Apple events.

Huang concluded with an Apple-like trick: a surprise product reveal. He presented one of Nvidia's server racks and, using some stage magic, held up a much smaller version, which looked like a tiny cube of a computer.

"This is an AI supercomputer," Huang said, while donning an alligator skin leather jacket. "It runs the entire Nvidia AI stack. All of Nvidia's software runs on this."

Huang said the computer is called Project Digits and runs off a relative of the Grace Blackwell graphics processing units (GPUs) that are currently powering the most advanced AI server clusters. The GPU is paired with an ARM-based Grace central processing unit (CPU). Nvidia worked with Chinese semiconductor company MediaTek to create the system-on-a chip called GB10.

Formerly known as the Consumer Electronics Show, CES is typically the spot to launch flashy and futuristic consumer gadgets. At this year's show, which started on Tuesday and wraps up on Friday, several companies announced AI integrations with appliances, laptops and even grills. Other major announcements included a laptop from Lenovo which has a rollable screen that can expand vertically. There were also new robots, including a Roomba competitor with a robotic arm.

Unlike Nvidia's traditional GPUs for gaming, Project Digits isn't targeting consumers. instead, it's aimed at machine learning researchers,