Indian parties scramble to woo tuned-out young voters

NEW DELHI -- Indian political parties are scrambling to woo youths in the ongoing general election, in which Prime Minister Narendra Modi is seeking a third five-year term. Party workers are leveraging the power of social media, music videos and grassroots organizations as well as Bollywood stars to lure the country's sizable youth demographic into polling booths.

The various programs that parties are conducting to woo the young include raising awareness on the electoral process as well as setting up registration kiosks to cater to first-time voters. Party volunteers have been visiting college campuses to sensitize students to the power of their vote.